Asymmetric Design

by Philip Boxer
The challenge was the hole-in-the-middle. This was too expensive to satisfy on a bespoke basis, and too complex to run on a commoditised basis. The challenge was to find ways of managing the relationship with the customer differently - the enterprise had to develop an approach to managing infrastructure that could be dynamically customised from the edge of the business.

by Philip Boxer
We have wanted to see to what extent the demand-side value drivers (idiosyncratic ways in which users define their needs) diverge from supply-side value drivers (limitations in the way technology can be used)…