Asymmetric Design

by Philip Boxer
Strategy-at-the-edge requires that a double challenge be met which balances internal changes with external opportunities. The effects ladder provides a way of agreeing what this means for both customer and supplier where the customer’s demands are necessarily asymmetric.

by Philip Boxer
Different kinds of service are described, depending on the way in which a customer chooses to internalise or externalise its learning as it responds to its own value deficit.